Imagine. You wake up refreshed from a deep sleep, uninterrupted by the occasional buzz and vibration of social media notifications on your smartphone through the night. The first thing you do when you wake up in the morning isn’t scrolling through your Instagram feed to check whether you’ve missed anything important during the night, and subsequently getting a serious case of FOMO (fear of missing out) – before you’ve even got out of bed. Your journey to work isn’t spent frantically attempting to get the very best Boomerang of the scenery on the way to share to your followers. You’re not surrounded by robotic commuters glued to their smartphone screens, aimlessly scrolling their lives away.